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Showing posts from February, 2021

Influence - The Psychology of persuasion || Summary

 Chapter 1 - Weapons of Influence Turkey mothers are wonderful parents: loving, protective and nurturing of their young.            However, look a little more closely and you’ll see that this tenderness hangs by a single thread. If a chick emits the distinctive “cheep-cheep” sound, the mother will care for it lovingly. But if the chick does not, the mother will ignore or even kill it! The “cheep-cheep” sound is so persuasive that even a replica of the turkey’s arch-nemesis, the polecat, will elicit tender care from the mother turkey as long as it cheeps loudly. For the mother turkey, the sound is a simple shortcut that allows her to quickly and, in most cases, reliably identify its chicks, triggering its maternal instincts. We humans like to think of ourselves as clever, which is why the mother turkey’s shortcut can seem quite foolish to us